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Logos

Logo Design: Swan City Swannas

Program Used: Illustrator
 
A friend of mine commissioned me to create a logo he could use for his competitive online Pokemon team.  He provided me with the team name, a reference image, and a previous logo to which he asked that I match the style. 
The first image is the final logo, followed by the reference image.  The third image is the previous logo which provided the style he was going for.
I also included 3 options I provided to my friend for feedback.  He chose the third option and suggested the changes in the text that are seen in the final.

Logo Design: Global Construction M&C

Program Used: Illustrator
I was commissioned by Global Construction Management & Consulting.  The client suggested a globe inspired design that was vibrant, forward thinking, and gave off a positive "quick" vibe. 
 
From my initial sketches I was encouraged to pursue a design with the house in the middle since the company does renovation type jobs.  The client was very enthusiastic when I provided the lined globe idea and requested the blue of blueprints. 
 
I ended up providing multiple final variations for the company to choose from.
 

Logo Design: ALN Photography

Program Used: Photoshop
 
I wanted to create an original logo for my photography and Instagram pages.  I started by looking at font and font combinations, then I got the idea for the brush stroke through the middle and experimented with the style and color.  The last image is the one I decided to use.
Ocean Spray

The Ocean Spray Campaign

Programs Used: Photoshop, After Effects
My Creative Strategy II class was divided into teams that we would treat like mini advertising agencies.  Our client was the brand Ocean Spray and we were given a goal and resources.  We created the entire campaign from the Situation Analysis to the Creative Brief.
The campaign my group came up with was "Make it crand," inspiring consumers to enjoy life's little moments.
These are the screenshots from our final presentation.  The advertisement concepts were brainstormed by the team.  To create each of these ads I researched images and edited them together. I was also responsible for the presentation layout of these pages.
The video was made by myself on my own time in order to practice motion graphics animation.  The information comes from this Ocean Spray project but the script and voice over, in addition to the layouts and the animation, are my own.
Ordinal Essence

Design Project: Ordinal Essence

Program Used: Photoshop
 
This project is a single suit I designed for a deck of cards.  Each card's imagery is based on the symbolism for the number that the card represents.  There's a word or phrase on each which ties together the image and the number the card represents.  For example, on the number one card there is a single light bulb with the word "brightest."
 
Since the fronts of the cards represent the typical number range in a deck of cards, then the backs of the cards could theoretically represent infinity. In this suit, infinity is represented by the galaxy. When the cards are lined up correctly the backs form that complete image.  
 
I also designed the box in Photoshop which I printed, cut, and folded.  The white card is the key card I designed which has every number and briefly explains the symbolism, providing some insight as to why I chose certain images or words.  I calculated its dimensions and chose the side colors as representative of the cards color palette.  The galaxy images on the front and back are the backs of the first and last cards.
Click HERE for larger images of each card and an in-depth look at the symbolism.
[Joe Duffy Poster]

Poster | 01

Hero's Journey
Program Used: Powerpoint, Photoshop

This assignment was to use Powerpoint to "Create an 18x24 inch poster publicizing a 'hero' designer or design firm." I decided to choose designer Joe Duffy for his work in company branding and design. 

Because of the limitations of the program, each circle of text had to be manually spaced in order to fit into the circle and each photograph was edited from a rectangular shape to more accurately fill the space.

Posters
[Political Poster]

Poster | 02

Political Poster:
What's Your Issue?
Program: Photoshop

The goal of this assignment was to select an issue and design a poster in photoshop that will encourage college students to head to the polls.  The issue I chose was voting rates among college students.  The main photograph in the poster is an original photograph that I took of myself.  I also took a picture of my "I Voted" sticker which I then photoshopped in after stylizing the main image and flipping it so that the portrait would be on the left.  I added the text and right justified it for visual interest.

[Nail Art Flier]

Poster | 03

Nail Art Flier
Program Used: InDesign
 
This project assignment was to choose or create a company for which we had to design a flier for a product, real or made up.  I chose to use the existing company ThinkGeek to design a flier for a product that I created: ThinkGeek Nail Art.  Every image in this flier, besides the ThinkGeek logos, is original.  The hand in the image is a photograph of my own hand which I then edited, applied filters to, and finally painted the nails with various "geeky" symbols including Star Trek, Batman, Star Wars, Zelda, and Harry Potter.

Bonus: The Laser Cut Project

Project Spiral
Project and Stand
Project Aligned
Program Used: Adobe Illustrator;
Equipment: Trotec Laser Cutter Speedy 400
Material: 1/16" Plywood
 
I include this project because it's one of my favorites.  I absolutely loved using the laser cutter, plus the project is incredibly detail-oriented.
We received two words randomly chosen from the professor on which we were to base the design for our project which would then be laser cut into a material of our own choosing.  My words were "translate" and "atmospheric."  I started with the idea of layers of the atmosphere and  the atmospheric compositions of planets via atomic representation.  While I didn't end up using atomic diagrams, this did lead to the layered sphere concept.  The "translate" aspect can come from the replication and movement of the layers or from the movement of a design in a spiral.  Each layer has three spokes with the same three circular designs are on every layer. Each layer is free to spin and rotate around the center dowel rod which I sized and cut by hand.
Laser Cut Project

ANNIKA NORRIS

UCF MFA Alumnus; FSU Alumnus

Original Website Design and Execution

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